Yellow gold is in demand

Jewellers at the international jewellery fair in Vicenza have spoken of their belief that this year promises to see a splurge of demand for yellow gold.

Designer Paladino Orlandini stressed to news agency Reuters that yellow gold resonates with a "warm message" to consumers, highlighting its popular place in the jewellery market.

In addition, there is currently a tide of demand from Europe and the US for styles of yellow gold jewellery that harps back to by-gone eras such as Roman and Ancient Greek times.

Demand for jewellery is up per se, according to the World Gold Council (WGC) which discovered that March this year saw a 38 per cent increase in demand for jewellery worldwide on the corresponding time period last year.

The Chinese year of the golden pig has had a positive impact on worldwide sales due to the fact that it is seen as being a highly auspicious period and so gold purchases, especially jewellery have risen as a result.