Liali looks to widening customer base

In order to begin targeting a wider customer base, Liali Jewellery, based in Dubai, has launched three new retail outlets recently.

A further ten more stores are earmarked for the company across the United Arab Emirates in the near future as Liali Jewellery looks to consolidate its position in the jewellery market.

Anuraag Sinha, managing director of Liali Jewellery, explained that his firm sees an opportunity for growth in the market and also plans on opening the high-end store named Serene soon.

Mr Sinha said: "Liali's mix of exclusive in-house brands, high-end diamond jewellery and even special pieces for the bridal season keeps us ahead of the competition.

"Ours is a flexible business model which is focused on optimising our product lines and responding rapidly to the latest changes in customer trends in the Middle East."

Some of Liali's signature designs include the a blue sapphire ring with round diamonds and 18-carat gold as well as a ruby pendant with round Diamonds in 18-carat white gold.