Another Billionaire is opened
Thursday, 1st March 2007 (10424 views)
The Billionaire fashion boutique which is owned by Renault Formula One team owner Flavio Briatore is set to see another store opened today.
Billionaire will see its fifth store open in Vienna today and it will be joined by nine others over the course of the next four months it has been revealed.
Supplying clothes for the wealthy and famous is key to Billionaire's ambitions and as well as a bespoke suit made from platinum thread and costing £18,000, the brand offers jewellery including a watch with a gold dial.
Speaking in the midst of shares dropping across the world, Mr Briatore said to Bloomberg: "We are a very small niche. If you have a niche, you are quite protected."
Famous customers of the Billionaire brand include David Beckham, Harrods owner Mohammed Al-Fayed and ex-James Bond Roger Moore.
Aside from the new Billionaire store to hit Vienna, Mr Briatore's high fashion venture boasts stores in Moscow, Tokyo and two in London.
