DGJG is crowned king of the gold festival

Dubai Gold and Jewellery Group (DGJG) has won the title of Best Retail Services Award at the Dubai Shopping Festival (DSF) in recognition of its excellent customer service.

DGJG launched a unique Vote for Your Jeweller campaign during the 45-day shopping festival which saw the DSF authorities handing out special raffle tickets to customers who were to give them to their favourite jewellery retailer throughout the weeks.

The shop which collected the most raffle tickets was then crowned a customer service winner.

Tawfique Adullah, chairman of DGJG, said: "We launched the customer service rating programme to motivate retailers to provide the best service during DSF which is one of the biggest festivals for the jewellery industry."

He added that the programme was enthusiastically received by the industry and sales figures apparently reached an all time high of one billion dirham (£139 million) during the festival.

This is a 25 per cent increase on the nearest estimates for how much would be spent during the 45 days. Raffle draws worth millions were put on by gold firms as well as other chances to win gold coins dotted throughout the event.