‘Blinging’ jewellery site launched

Zenga has announced the launch of its new website, KingIce.com, which will cater for the bling fashion jewellery market.

The site will begin business at a time when hip hop culture has made the wearing of big, bold, gold jewellery a true fashion statement.

Ken L, webmaster of the site, said: "The internet is a natural meeting place for hip hop fans and as a company it's exciting to be part of that."

Available on the website are gold pendants, rings, necklaces and bracelets – all suitably "iced" with diamonds to please even the most hardcore hip hop fan.

Younger people are expected to be the main customers on the site, as they tend to shop more on the internet and be influenced by the hip hop culture.