According to the company "gold is bigger and better than ever" and a host of gold jewellery has been launched including geometric, Venetian glass and woven gold designs.
In addition, a more unique and creative choice are those pieces made from both rose gold and metallic gold.
Among the other items the jeweller recommends are right hand rings, brand name items, colourful gemstones and new timepieces.
Earrings are also becoming more creative, with gold earrings in long, drop styles, as well as stiletto, multi hoop drop and Art-Deco inspired items.
Gold rings, bracelets and watches are also all available for male consumers too.
Kays has over 700 stores in shopping malls across the US.
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