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Mario Boselli

Mario Boselli is Chairman of the National Chamber for Italian Fashion, a nonprofit association (established in 1958), which aims to protect, co-ordinate and strengthen the development of the Italian fashion both in Italy and abroad. The Association is the point of reference, as well as the preferential mouthpiece, for all the national and international initiatives aimed at promoting Italian style. The Chamber, (192 associates among the various segments of the textile and clothing sectors – including leading fashion houses; Ferragamo, Missoni, Burani, Gucci, Fendi, Valentino, Krizia, Etro, Bottega Veneta, Rocco Barocco, Biagiotti, and Trussardi), organizes four annual prêt-à-porter events: Milano Collezioni Donna (February-March and September-October), and Milano Collezioni Uomo (January and June-July). The two events held in Rome are linked to haute-couture.

In an exclusive interview with lifestyle journalist Roberta Marangoni he talks about the growing relationship between fashion and gold.

1- How do you feel about the synergy between gold jewellery and fashion?

“In the last ten years we have seen an important move from the fashion industry to jewellery. Almost all important fashion designers have included jewellery in their assortment as a natural brand extension. As a matter of fact, some have even developed (directly or indirectly) different lines of jewellery in order to match the different lines of fashion (Alta Moda, prêt a porter etc). It is clear that accordingly there are different “preciousness” levels and price positioning. The top line is produced with gold jewellery, stones and diamonds, while the “young line” is less precious and more design oriented”.

2- Would you agree on the concept that design forward gold jewellery is a natural

extension of the fashion industry?

“Many leading Italian Fashion Houses, are now including the jewellery segment in their global luxury market growth strategy, both with their own brands and with specially created collections. Some important fashion brands have detected that important opportunities can be found in the precious and semi-precious jewellery market and are investing heavily in acquisitions of established brands. The idea is to apply the existing vast experience in communication and management in the fashion industry to the jewellery world, which has also been product focused and not client focused and was thus unable to invest adequate funds in marketing and PR activities”.

3- Is fine jewellery making an impact on fashion?

“In reality it is the other way round; today the fashion industry is more advanced and consolidated than the jewellery industry, which has very few global players and limited resources. However, without any question there are more and more synergies between the two worlds; the fashion collections have become more and more utilised by the jewellery market by use of colours (yellow, white, pink gold, platinum, silver and precious stones are complementing the fabric colour selection) and timing (the concept of two collections per year has also been adopted by many players of the jewellery industry)”.

4- What do you personally feel about gold?

“Gold is the most important existing definition of value since mankind began. Its solar yellow colour and glitter cannot be compared to any other precious metal”.

Biography

Born on March 27, 1941 Mario Boselli is Chairman of Marioboselli Holding. Since the death of his father Carlo, in 1963, he has been the sole head of the family business. Under his guide, from 1973 the original activity started to expand, diversifying into the various divisions of the textile sector and the field of fashion garments.

Mario Boselli, appointed President of National Chamber for Italian Fashion in 1999, is also Chairman of the Cariplo Staff Pension Fund, of Centrobanca, of SETEFI, of the Italy-Hong Kong Association, Member of the Board of Directors of Première Vision, Member of the Board of Directors of Fondazione la Triennale di Milano.

In the past Mario Boselli was Chairman of Federtessile, of Pitti Immagine, Committee Member of Confindustria, Chairman of the Independent International Trade Fair Body of Milan, Chairman of the International Silk Association (Lyon), of the European Association of Throwers and Vice-Chairman of Aiufass.

Honours: Grande Ufficiale al Merito della Repubblica Italiana (1985), Cavaliere del Lavoro (1990), Commandeur de l'Ordre National du Mérite (French Republic, 1997), and Commandeur de l'Ordre National de la Légion d'Honneur (French Republic, 2002), Cavaliere di Gran Croce Ordine al Merito della Repubblica Italiana (2007).

For further information about the National Chamber for Italian Fashion please see:

http://www.cameramoda.it

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