Gold Inspirations : Jewellery Style Magazine

Fashion

Read about the low-down on gold fashion no woman should be without. As gold and fashion become even more closely entwined - it's important to keep up to date with the latest news on how fashion designers are teaming up with gold.

Fashion previews some of the golden looks for all gold fashionistas'

Trend Letter

TREND LETTER

GOLD IN FASHION

INTRO

"While all the trend signs and signals have pointed this way for several seasons, particularly in the strengthening overlap between clothes and jewels, fabrics and gems, gold is now firmly ensconced as fashion's favourite, as the colour and material, tone and texture of the moment. Both heroic and Hollywood in feeling, timelessly contemporary, touched with both history and futurism, and offering a deep emotional engagement, gold has become part of the cut and thrust of couture, embodying today's hyper-luxury and the new metallic mood that has swept the catwalks this season.

"Gold has surfaced in fabric and leather, adding touches of Summer-of-Love Boho chic. It has added a Midas touch to accessories, especially shoes and bags, including this year's must-have metal clutch bag, reprising the gold "minaudiere", pioneered in the 1930s by Van Cleef & Arpels, a jewel in its own right, kitted out with compartments for lipstick, powder, mirror and more.

"What makes today's gold in fashion so new is the way in which it adds sheen, shimmer and emotive richness by blending high-octane '70s jet-set glamour with a cool, hip-hop street-style edge, illustrated in Louis Vuitton's new collaboration with rap star Pharrell Williams. Groovy gold".

Vivienne Becker

PAGE ONE:

More and more, fine jewellery is taking its cue from the catwalk, while fashion embraces jewelled concepts in the structure and ornamentation of clothes and accessories. Fine jewellery celebrates this masterful moment of gold in fashion, exploring colour, form, movement and texture, pushing technical boundaries, playing with fashion's favourite themes, or like Dall'Avo, for Treemme mixing gold with new high-tech materials like black and white ceramics. For his Foglie collection, Mariano Favero balances the subtle colours of pink and white gold with the movement of overlapping cut-out leaf shapes, in an elliptical marquise form, one of the jewellery world's own fashion-forward messages for the season.

PAGE TWO:

Like fashion, gold jewellery today has to reflect its moment in time, and be relevant to women's dreams, desires and lifestyles. Vicenza artisan-goldsmith, Maria Loretta de Toni echoes fashion through her intensely feminine designs, influenced by world cultures and civilisations, and her Royal Renaissance enamelled charm bracelet taps into a rich seam of Tudor or Renaissance style that has permeated both fashion and jewellery. Alfieri &St John, meanwhile, pick up on fashion's flirtation with the 70s, translating a mix of space-age and hippie influences into Legami d'Amore, bouncing concentric circles of coloured and heavily textured gold that make a strong fashion statement.

Pics

Intro

Versace sunglassesVersace sunglasses, collection Spring/Summer 2008 Versace eyewear - www.versace.it

Graziella Cuff
Flowers Collection www.gruppograziella.it

Missoni bag
Missoni handbag, collection Spring/Summer 2008 www.missoni.com

Page 1

Left hand picture: Dall'Avo, for Treemme's, stylish bracelets and earrings in 18k yellow gold paired with white and black ceramics, from their Cromo collection. Designed by Miria Sestini.

Right hand picture: Mariano Favero's white and pink gold, leaf-shaped earrings, ring and necklace from his Foglie collection.

Page 2

Left hand picture: Maria Loretta de Toni's necklace in 18k yellow gold, enamels and charms from her Royal Renaissance collection.

Right hand picture: Alfieri & St.John's matching earrings and necklace in textured 18k yellow and white gold, from their Legami d'Amore collection. Designed by Arianna Bottero.

TREEMME s.p.a.

Dall'Avo
Strada E, 2
52040 San Zeno
Arezzo
T: +39 0575 998404
F: +39 0575 998684
E: treemme@treemme.com
www.treemme.com

FAVERO s.p.a.

Favero
Via Z. Bricito, 16
36061 Bassano del Grappa
Vicenza
T: +39 0424 220016
F: +39 0424 529987
E: info@faverojewels.com
www.faverojewels.com

MARIA DE TONI s.r.l. u.p.

Maria De Toni
Via Pasubio, 1
36066 Sandrigo
Vicenza
T: +39 0444 751347
F: +39 0444 758714
E: info@mariadetoni.it
www.mariadetoni.it

ALFIERI & ST. JOHN s.p.a.

Alfieri & St.John
Viale Santuario, 42
15048 Valenza Po
Alessandria
T: +39 0131 953681
F: +39 0131 946820
E: info@alfieristjohn.it
www.alfieristjohn.com



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