Gold Inspirations : Jewellery Style Magazine

Only Gold

ONLY GOLD

Gold and humanity share a very special relationship which has spanned the centuries from the dawn of civilisation to today.

'ONLY GOLD', the latest global advertising campaign from World Gold Council, draws on gold's unique history, legends and traditions and reinterprets them with a modern twist. Launched in the USA, China and Italy, 'ONLY GOLD' shows us why Gold is as relevant and desirable today as it has ever been through embodying the spirit of ancient 'Gold Truths' in a modern translation. 'ONLY GOLD' is more than a just a campaign, its evocative messages strike a lasting chord in the hearts of today's consumer, because, simply, they are true.

For further information, click onto:

USA http://www.onlygoldusa.com

Italy http://www.sololoro.it

China http://www.onlygold.cn

Images

Use US divine pic and Italian mother daughter pic

NB according to the brand guide the context images must not be used without their associated 'Truth'

The USA image must have ONLY GOLD is divine

The Italian image: SOLO L'ORO non ha età

Credits

Images courtesy World Gold Council

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