- Home
- Collections
- Trends
- ONLY GOLD
- Style Letter Italy - Antonio Palladino
- Style Letter Italy - The Concept of Luxury
- Style Letter Italy - Milan Hot Style Guide
- Style Letter Italy - Bottega Veneta
- Trend Letter - Gold in Fashion
- Trend letter - Silken Gold
- Trend letter - Essential Gold
- Trend Letter - Gold Emotion
- Trend Letter - Gold - noble & divine
- Catwalk Shows
- News and Reviews
- Jeweller Profiles
- Your Gold
Only Gold
ONLY GOLD
Gold and humanity share a very special relationship which has spanned the centuries from the dawn of civilisation to today.
‘ONLY GOLD’, the latest global advertising campaign from World Gold Council, draws on gold’s unique history, legends and traditions and reinterprets them with a modern twist. Launched in the USA, China and Italy, ‘ONLY GOLD’ shows us why Gold is as relevant and desirable today as it has ever been through embodying the spirit of ancient ‘Gold Truths’ in a modern translation. ‘ONLY GOLD’ is more than a just a campaign, its evocative messages strike a lasting chord in the hearts of today’s consumer, because, simply, they are true.
For further information, click onto:
USA http://www.onlygoldusa.com
Italy http://www.sololoro.it
China http://www.onlygold.cn
Images
Use US divine pic and Italian mother daughter pic
NB according to the brand guide the context images must not be used without their associated ‘Truth’
The USA image must have ONLY GOLD is divine
The Italian image: SOLO L'ORO non ha età
Credits
Images courtesy World Gold Council
Where to buy
USA http://www.onlygoldusa.com
Italy http://www.sololoro.it
China http://www.onlygold.cn
