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Pianegonda

INTERVIEW WITH FRANCO PIANEGONDA

1-What were the main influences in Pianegonda decision to move into creating gold jewellery?

"I started creating silver jewels, but in 2002 I decided to create also gold jewels. I translate on gold creations the same values of silver creations, transforming the most precious of metals into design symbols and expression of emotions. It is top class jewellery and gold fashion. Precious and exclusive research which render unique the jewels of the new collection. Pianegonda creations in gold appear softer, lit up by pavés of diamonds, precious and natural stones, expressing the perfection of the highest Italian craftsmanship. The fascinating colour of natural stones is back: topaz, amethyst, quartz fumé and green gold, characterise jewels having unique and styled shapes. The Pianegonda jewels in gold are delicate objects of luxury that should be lived every moment of your life."

2-What is the design inspiration behind the new gold collection?

"The creations follow the inspirations and the inspiration reflects when I see, for example, a man or a woman while they walk on a street, an artistic building with particular and designed shape or an architectural palace. Moreover, the new gold woman collection is inspired by the 80's and expresses itself as the highest form of design made by Pianegonda."

3-Who is the gold collection designed for?

"It's not important for me if Pianegonda clients are good looking, rich and super fashionable! I don't care about this, because it's not the target I refer to. I refer to a man and a woman who have a strong personality, defined character, clear identity; they have to be self- conscious and aware of their personal choice. I refer to people who have the courage to take a decision - because they express who they are - determinate and passionate, open minded and a world-wide traveller, but with respect for the other cultures and religions, too."

4-Do you intend bringing out other gold collections?

Exactly! Every year I create a new collection (both in silver and gold); and the most successful jewels of the past years become historic pieces and they enter into the Franco Pianegonda Gallery Collection. This year I create a very "Characterial" collection expressing all the personality of a man who wears this: that's why I called the collection Character".

5-What do you personally feel about gold - do you like 'working' with it?

"I love working with gold! The colour of gold I work with is vibrant yellow: it's the most malleable of metal and it's very easy to mould. The exquisite artisan workmanship guarantees an elevated quality of Pianegonda, made even more precious by the uniqueness. In fact, every creation, which is studied, realized and projected in every particular detail, renders every piece unique and original."

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