Roberto Stern

ROBERTO STERN MEET

Roberto Stern, Creative Director of H. Stern, is the oldest son of Hans Stern, founder of the Brazil-based, design-driven, international jewellery house. In 1991, Roberto Stern took over responsibility for design, and in 1995 he took leadership of international marketing and product development, relaunching and repositioning the brand worldwide. His own creativity is at the heart of H. Stern’s powerful new image and impact.

“ In 1995, the first new international collections were very gold intense, making a conscious move away from the gemstone arena, with which we had been previously so closely associated. I wanted H. Stern to become first and foremost a design house, and I used gold to do this. Gold played an important part in our repositioning.

“There was a lot of gold texture, gold mesh, the three metre long gold necklace, and we produced our own colour gold, Noble Gold, warm and soft. It was good working in gold, for instance, we made our organically shaped Golden Stones ring in textured gold, to look like a beach pebble. What we see now, as the price of gold rises, is that demand for gold jewellery from our clients has increased. People actually want more of a show of gold, where before it was understated.

“Our design is based on understated luxury, it is not about show-off gems or value, and our jewels are for women’s self-gratification. They become part of the woman, and we do not impose a style on the wearer. Every jewel has a story behind it, a thoughtful, intelligent concept that has taken a lot of deep consideration. The development requires teamwork, we have 600 artisans in our workshops, and one idea leads to another, so that the concept is always very much part of a process. It’s like putting together characters in a play, role playing, and our main motivation always is maintaining a sense of creativity.”

Roberto Stern, where to buy the gold jewellery from page 1

Roberto Stern, picture credits from page 1

Roberto Stern, where to buy the gold jewellery from page 2

Roberto Stern, picture credits from page 2

Roberto Stern, where to buy the gold jewellery from page 3

Roberto Stern, picture credits from page 3