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Meet Cartier

MEET: PIERRE RAINERO
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Pierre Rainero is the Heritage Director of Cartier, with responsibility for creative direction and strategy at brand level. Cartier’s Heritage department has grown out of the original archive department, set up in the late 1970s, and now actively participates in the artistic direction of the House of Cartier.

“Heritage is a key word, in understanding what Cartier style is about. Style is built, day after day; it is something you have to learn, through knowledge, and experience, from documents, archives, the pieces in our Museum Collection, which give us a sense of proportion, volume, and design vocabulary.â€

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“Jewellery is linked to a very specific process in terms of creation, to craftsmanship and manufacture, and so is not as whimsical as fashion can be. There is always a continuous movement back and forth, between the design atelier and the workshop. Our direction now is focused on jewellery for women of today. We learn all we can about how they live, work, how they experience social life. A Cartier jewel accompanies a woman of the world in her life. Jewellery today is about expressing individual femininity and personality. That is why the brooch is so important now; it is the best jewel for self-expression.â€

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“Gold is very specific to Cartier, one of its strengths, and an expression of Cartier’s modernity. In 1924, the Trinity ring, forward-looking and modern, also symbolised fidelity, love and friendship. That element of symbolism is becoming stronger and stronger. While coloured gold and goldworking techniques, like “gaudrons†often used on accessories and objects, have become a Cartier leitmotif. Working only in metal, design becomes key and the creative process is even more closely linked to craftsmanship. As culture becomes more important in jewellery, Cartier jewels are becoming part of the art market. Every day we build the heritage of tomorrow.â€

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