Advertisement from the campaign
“For centuries, gold rings have been synonymous with marriage. We believe ‘Gold Makes it a Marriage’ is a ground-breaking campaign that will reinforce gold’s role as the original and authentic metal of love”, said David Lamb, Managing Director, Jewelry, World Gold Council. “We need to remind couples that the wedding day may be special with all its intricately-planned details, but it is still just one day. Long after the cakes has been eaten, the ‘I do’s are said and done and the details begin to fade from your memory, it is the gold marriage rings that will remain with you as the ultimate symbol of love.”
24 k yellow gold ring by Gurhan, 6.5 mm wide.
The World Gold Council announced the launch of its bridal gold campaign in the US, “Gold Makes it a Marriage”, in Las Vegas. Its multi-channel campaign delivers sophisticated wit and engaging imagery including online via Facebook, where couples can explore a virtual marriage ring Gallery with the latest designs as well as an innovative “Makes it a Match” application, which analyses their individual Facebook profiles, posts and interests to identify what they have in common.