Amrapali is one of India’s leading contemporary fine jewellers, known around the world for luxurious modern interpretations of classic Indian jewellery. The company was started in Jaipur in 1978 by two young history graduates, Rajesh Ajmera and Rajiv Arora. Today they employ over 1000 artisans and are joined in the business by Rajiv’s son, designer Tarang Arora.
“Founded on a passion for ancient history and a desire to revive long-lost Indian jewellery designs the company is dedicated to tradition, to the rich heritage of Indian jewellery which has a design language all its own. Even our name, Amrapali, is the name of a famous and beautiful courtesan who lived in the time of The Buddha."
Portrait of the creators of Amrapali: Rajesh Ajmera and Rajiv Arora.
Amrapali is one of India’s leading contemporary fine jewellers, known around the world for luxurious modern interpretations of classic Indian jewellery. The company was started in Jaipur in 1978 by two young history graduates, Rajesh Ajmera and Rajiv Arora. Today they employ over 1000 artisans and are joined in the business by Rajiv’s son, designer Tarang Arora.
“Founded on a passion for ancient history and a desire to revive long-lost Indian jewellery designs the company is dedicated to tradition, to the rich heritage of Indian jewellery which has a design language all its own. Even our name, Amrapali, is the name of a famous and beautiful courtesan who lived in the time of The Buddha."
“Jewellery has long been an important element in Indian culture, and although Indian in origin, our designs can be classified as ‘world jewellery’. Our style is ethnic contemporary, inspired by anything antique, old tribal pieces, spear heads, architecture, nature; when something has history, and an earthy feel to it, I am immediately drawn in. Today, fashion plays an integral role and our pieces are made to be worn with today’s clothes in the modern world, a blend of art, design and fashion. Each Amrapali jewel, hand-made by skilled artisans, is a true work of art, preserving a dying craft."
“Jewellery has long been an important element in Indian culture, and although Indian in origin, our designs can be classified as ‘world jewellery’. Our style is ethnic contemporary, inspired by anything antique, old tribal pieces, spear heads, architecture, nature; when something has history, and an earthy feel to it, I am immediately drawn in. Today, fashion plays an integral role and our pieces are made to be worn with today’s clothes in the modern world, a blend of art, design and fashion. Each Amrapali jewel, hand-made by skilled artisans, is a true work of art, preserving a dying craft."
18k yellow gold tiger cuff with diamonds, Amrapali
“I find working with gold a lot of fun; it opens up so many options, so many different ways of incorporating gold, 24, 22 or 18 carat, into our jewellery. Yellow gold is back on trend, and currently I want to start using rose and coloured gold in our collections. Our hand-beaten look gives jewellery character and is treasured by our customers. Our newest collection is inspired by ideas of what the Maharajahs would wear today, Indian with a touch of European flair. We would love women everywhere to dream of owning an Amrapali jewel and to make that dream come true. “
“I find working with gold a lot of fun; it opens up so many options, so many different ways of incorporating gold, 24, 22 or 18 carat, into our jewellery. Yellow gold is back on trend, and currently I want to start using rose and coloured gold in our collections. Our hand-beaten look gives jewellery character and is treasured by our customers. Our newest collection is inspired by ideas of what the Maharajahs would wear today, Indian with a touch of European flair. We would love women everywhere to dream of owning an Amrapali jewel and to make that dream come true. “
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